Case Studies

Proven Results Across Industries

Every engagement starts with a clear goal and ends with measurable growth. Here is a look at what we have delivered for clients using disciplined PPC strategy and relentless optimisation.

B2B SaaS

Veltric Software

+54% Qualified Demo Bookings

Veltric needed more pipeline from paid search without inflating cost per acquisition. We restructured their Google Ads account around high-intent keywords, built dedicated landing pages for each product tier, and introduced aggressive negative keyword management. Within four months, demo volume increased while cost per demo dropped.

Before38 demos/moCPA: $185
After59 demos/moCPA: $112
B2B SaaS

Claribase

3.2x Return on Ad Spend in 90 Days

Claribase was running Meta and Google campaigns with no clear attribution model. We consolidated their tracking, eliminated underperforming audience segments, and launched intent-based retargeting funnels. The result was a clear path from click to closed deal with significantly improved unit economics.

Before1.1x ROAS$22K monthly spend
After3.2x ROAS$22K monthly spend
Ecommerce

Nordwell Home

+87% Revenue from Shopping Campaigns

Nordwell Home had a solid product catalogue but their Google Shopping feed was poorly optimised and their bidding was entirely manual. We rebuilt their product feed, segmented campaigns by margin tier, and implemented smart bidding with custom conversion values. Revenue from Shopping nearly doubled within two months.

Before$41K/month revenueROAS: 2.8x
After$77K/month revenueROAS: 4.6x
Ecommerce

Peakline Outdoors

-33% Cost Per Purchase with Meta Ads

Peakline was spending heavily on broad Meta campaigns with inconsistent creative. We introduced structured creative testing, built lookalike audiences from their top 10% customers, and layered in catalogue retargeting. Cost per purchase dropped steadily while order volume climbed.

Before$48 cost per purchase142 orders/month
After$32 cost per purchase213 orders/month
Lead Gen

Bridgepoint Financial

+120% Lead Volume at Lower CPL

Bridgepoint was generating leads through a single Google Search campaign with broad match keywords. We rebuilt their account with tightly themed ad groups, launched dedicated landing pages with form-based and phone-call tracking, and introduced Microsoft Ads as a secondary channel. Lead volume more than doubled.

Before65 leads/monthCPL: $74
After143 leads/monthCPL: $51
Home Services

Greenridge Plumbing

4.8x Return on Every Ad Dollar Spent

Greenridge was relying on word of mouth and a poorly managed Local Services Ads account. We optimised their Google Business Profile, launched hyper-local search campaigns targeting emergency and high-value service keywords, and set up call tracking to measure real booked jobs. Revenue from paid channels grew consistently month over month.

Before12 booked jobs/monthROAS: 1.9x
After31 booked jobs/monthROAS: 4.8x

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