Your outsourced head of paid media.
We take over your ad accounts end-to-end — audit, strategy, buildout, daily management, and reporting. One team, one point of contact, full accountability to your revenue numbers.
What's included in every engagement
No tiers for the basics. You get the full stack from day one.
Account Strategy
Custom campaign architecture based on your margins, audience, and sales cycle. We map keywords, audiences, and budget splits before anything goes live.
Campaign Buildout
We build everything in your accounts — keyword lists, ad groups, copy, extensions, audiences, and bid strategies. Tracking gets validated with test conversions before launch.
Daily Management
Search term reviews, bid adjustments, negative keyword adds, budget shifts. We're in your accounts every weekday, not just when the monthly report is due.
Ad Copy & Creative Testing
Ongoing A/B tests on headlines, descriptions, and extensions. We track CTR and conversion rate separately — a high-CTR ad that doesn't convert gets killed.
Tracking & Attribution
GTM, GA4, platform pixels, server-side tagging, and Conversion API where needed. We validate every event before spend starts. Broken tracking is the #1 thing we fix in new accounts.
Reporting & Strategy Reviews
Live Looker Studio dashboard plus a monthly written review — what worked, what didn't, what we're testing next. Typically 3-5 pages, not a 40-slide deck.
Campaign types we manage
We operate across every major paid channel and format. One team, full coverage.
Search Campaigns
Capture high-intent buyers at the exact moment they're searching for what you sell. We manage keyword strategy, match types, and bid modifiers to maximize qualified traffic.
Display Campaigns
Build awareness and stay top-of-mind across the Google Display Network. Strategic placement, audience targeting, and creative optimization to drive efficient impressions.
Shopping Campaigns
Product feed management, bid optimization, and segmentation for Google Shopping and Performance Max. Built for ecommerce brands that need profitable ROAS at scale.
Social Campaigns
Paid social across Meta, LinkedIn, and TikTok. We build full-funnel campaign structures — prospecting, engagement, and conversion — tailored to each platform's strengths.
Remarketing Campaigns
Re-engage visitors who didn't convert. Dynamic remarketing, sequential messaging, and audience segmentation to close the gap between interest and purchase.
Our process
A repeatable system that turns ad spend into predictable revenue. Five phases, no shortcuts.
Audit
We tear down your current account structure, tracking setup, and historical data. You get a full diagnostic with specific findings — not a generic scorecard.
Setup
Campaign architecture, keyword mapping, audience builds, conversion tracking, and ad copy — all built from scratch or restructured based on audit findings.
Optimize
Daily bid adjustments, search term analysis, A/B testing, and budget shifts. We treat optimization as a discipline, not a monthly checkbox.
Report
Monthly performance reviews with full transparency on spend, conversions, CPA, ROAS, and strategic recommendations. No vanity metrics. No fluff.
Scale
Once we find what works, we push it. New campaigns, expanded audiences, higher budgets — all backed by proven data and controlled testing.
Who this service is for
PPC management works best when there's a real business behind it. Here's who we typically work with.
Growth-Stage Companies
You've validated your product and need a paid channel that scales predictably. You want a team that treats your budget like their own and reports on revenue, not clicks.
Ecommerce Brands
You're running Google Shopping, Meta catalogs, or both — and need someone who understands product feeds, ROAS targets, and margin-based bidding strategies.
B2B & Lead Generation
You need qualified leads, not form fills. We build campaigns around pipeline value and work with your sales team to close the loop on lead quality.
Businesses Switching Agencies
You've been burned by agencies that overpromise and underdeliver. You want clear communication, honest reporting, and people who actually work your account.
KPIs we track and optimize for
We measure what matters to your business — not what looks good in a slide deck.
Return on ad spend — the ratio of revenue generated to every dollar spent on ads.
Cost per acquisition — what it costs to convert a visitor into a customer or qualified lead.
Click-through rate — a measure of ad relevance and copy effectiveness across campaigns.
Conversion rate — the percentage of clicks that result in a meaningful business action.
Cost per click — tracked and optimized to ensure you're not overpaying for traffic.
Marketing qualified leads — for B2B clients, we track lead quality downstream, not just volume.
Average order value — for ecommerce, we optimize campaigns to attract higher-value buyers.
Lifetime value — we factor in long-term customer value to guide bidding and budget decisions.
Frequently asked questions
Most clients see meaningful data within the first 2-4 weeks and measurable performance improvements within 60-90 days. PPC isn't instant — it takes structured testing and optimization to find the winning combinations. We set realistic timelines upfront so there are no surprises.
We typically work with clients spending a minimum of $3,000/month on ads. Below that threshold, there often isn't enough data to optimize effectively. If you're just getting started, we'll tell you honestly whether PPC is the right channel for your current stage.
No. We work on a month-to-month basis after an initial 90-day commitment. The first three months are critical for building infrastructure and gathering performance data. After that, you stay because the results speak for themselves — not because of a contract.
Always. You own your accounts, your data, and your creative assets. We operate inside your accounts with managed access. If we ever part ways, everything stays with you — no hostage situations, no proprietary platforms you can't leave.
We don't sell dashboards and disappear. Every account gets hands-on management from senior strategists — not junior staff learning on your budget. We're transparent about what's working and what isn't, and we make decisions based on your business goals, not platform recommendations.